For the last several years many supporters and volunteers have been asking how they can show their support by purchasing, wearing, and using merchandise: t-shirts, hats, socks, and beer koozies. We all know apparel is great marketing, but we are so busy trying to put trails on the ground and keep the ones we have maintained, there just hasn’t been time to split our focus. After years of failing to get something as simple as a logo t-shirt printed, we realized: We’re in the trail business, not the apparel business. We still wanted to let people show their support for our mission, we needed to find a better way. Then we remembered what we are even better at than trails, bringing people together and connecting communities. When we remembered this, we knew exactly what we needed to do.
There are several designers and producers of unique and authentic Black Hills apparel. Rather than attempt to compete with them, we have decided to join forces with them — to connect our supporters and volunteers with those that are already producing amazing products showcasing our amazing local trails.
October 2018 marks the first of what should turn into multiple collaborations. The first of these is with Westward Wandering Co., who produces a trail series of shirts that never fails to make us smile as we recollect the many hours of work that goes into maintaining each one. A portion of the sale of these shirts goes directly to Black Hills Trails, which means a portion goes directly into trail planning, construction, and maintenance. Wear your favorite trail, support your favorite trail.
These products feature the new SUPPORTING Black Hills Trails logo. Only those designers that have committed a substantial portion of the sale price of each item — only those that truly care about trails — will be able to use this supporting logo. When you see this logo you can rest assured your purchase is helping to improve new and existing trails right here in the Black Hills.
In the case of Westward Wandering Co., we know they truly care about trails, because ALL of the profit will be benefiting a trail near you.